India is the growing market for retail business. India’s retail market is worth a sum of $38billion and is expected to touch a whopping amount of $50 billion by 2025. With the digital India campaign, the demand for e-commerce products has increased. Online shopping has become quite convenient in the fast-paced world. With our modern lifestyle visiting the stores for shopping, followed by standing in long ques for the billing process, has become a hassle. Today every product that one desires is available at the online e-commerce stores, and with a click of a button, the products are delivered at the doorstep. Due to the current pandemic situation, the e-commerce market has seen an upsurge. Post the lockdown lift; the e-commerce market has witnessed a rise of 23%. According to the survey, the apparel industry is considered to be the largest e-commerce segment. The e-commerce sector has given rise to several online portals, which has increased the online selling of products in India.
Keeping in mind the current pandemic situation, the people prefer to order products online and have it delivered at their doorsteps. One of the main reasons for the change is the rising awareness of social distancing. Apart from clothing, several other products are also in high demand in the eCommerce market. Some of the most sought after products that are in high order by the online buyers are mobile phones, consumer electronics, footwear, food and health supplements, beauty products, kitchen and furnishings, fashion accessories, jewelry, books, toys, video games, handmade goods, handicrafts, and cosmetics. As per the statistics, here is a list of the most demanded products in India.
1. Apparels
The dresses constitute the largest segment of e-commerce. Dresses are the most online bought products in India. The apparel sales contribute 35% to the entire revenue generated from the e-commerce industry. Apparel sales include ladies’ clothes, men’s clothing, and children’s dresses. Apart from clothing, the apparel industry also constitutes the sale of dress materials. The apparel industry has witnessed an upsurge in sales over the last few years. There are several online stores such as Myntra, Amazon, Flipkart, where the customers can shop for their products. With the remarkable impact of fashion clothing among the Indian youngsters, online stores are making huge deals out of apparel selling by targeting hyper-local markets as it works the best. Here is a list of the primary market leaders in the apparel industry:
- Myntra.com
- Jabong.com
- Flipkart.com
- Koovs.com
- Limeroad.com
- Voonik.com
2. Electronics
India is a populated country, and the demand for electronic products is ever increasing. Annually 5 million smartphones are sold in the country. The leading eCommerce electronics giant is Amazon, Flipkart, and Snapdeal. All brands and models available in the open market are also sold through online sites. Apart from the sale of smartphones, e-commerce stores are also involved in selling products such as laptops, power banks, and digital cameras. The online purchase of the products has become popular because of the massive discounts that one can avail. Another reason behind its popularity is that the buyers get the chance to compare the various models before buying the products. Here is a list of the market leader in the Indian electronics industry:
- Amazon
- naaptol.com
- homeshop18.com
- eBay.in
- infibeam.com
- Flipkart
3. Footwear
In the fashion-conscious world, wearing the right shoe has become the need of the hour. Just like the dresses, the footwear is specially designed as per the occasion. The increasing demand for footwear has lead to the rise of online footwear stores. One can say that online is the best platform to shop for footwear as one gets to select from a variety of options. Right from shoes, sandals to slippers, sneakers, and loafers, there is customized footwear for all occasions for men, women, and kids. The online footwear stores offer not just several varieties but also massive discounts on the purchase. In the online e-commerce stores, one can find listed the top footwear brands of the company. Here is a list of the market leaders in the Indian Footwear Industry:
- crocs.com
- myntra.com
- jabong.com
- yepme.com
- zappos.com
4. Health and beauty supplements
We dwell in a fitness freak and beauty conscious world where everyone desires to have a fit body and flawless appearance. The rising health consciousness has given rise to the sale of health and beauty supplements. The health supplements fulfill the dietary and nutritional requirements of the body. People search for all-in-one health mixes, weight loss products, green tea, and other detox items in the online platforms. The people, especially the youths, search for various beauty supplements that enhance their appearance and accentuate their beauty in the online platform. Online groceries also become quite common these days among busy working millennial to purchase groceries with just a click on eCommerce websites. Here is a list of the market leaders in the food and health industry of India.
- bigbasket.com
- grofers.com
- zopnow.com
- patanjaliayurved.net
- herbalife.co.in
- amway.com
5. Jewelry
Jewelry is considered as a prized possession and valuable asset of an individual. The silver accentuates the beauty of a person by enhancing their appearance. In the online platform, the sale of artificial and imitation jewelry has become quite popular. Gold jewelry is the most sought after jewelry in India, and with time the purchase of the gold jewelry has shifted online. Nowadays, one can simply surf through the best retail stores to get the choicest of their jewelry. In online stores, a wide range of jewelry options is available that a person can choose from. As per reports, the online jewelry stores sell a piece of jewelry every 5 minutes. Here is a list of the market leaders in the jewelry industry of India.
- bluestone.com
- voylla.com
- cilory.com
- craftsvilla.com
- kraftly.com
6. Fashion Accessories
The online platform is a paradise for fashion lovers. The online platform has several stores that provide accessories like watches, bags, belts, matching purses, cell phone covers, hats, and travel accessories. Even several brands are available on the online platform. The online retail stores also provide the sale of the products at reasonably discounted rates. Here is a list of the market leaders in the fashion accessories industry of India.
- instyle.com
- mirraw.com
- stylefiesta.com
- fashionandyou.com
- limeroad.com
- craftsvilla.com
7. Toys and Video Games
The kids of the modern generation are more exposed to the online platform. They like to purchase their gadgets online. Right from snakes and ladders to video games, the online shopping market has a variety of toy options that the kids can pick from. The online stores have never faced a shortage of gaming sales. Even the millennial parents also like to purchase the toys online. The online stores also have the latest gadgets and video games from around the world. Here is a list of the market leaders in the toy and video games industry.
- toywiz.com
- hamgo.com
- firstcry.com
- snapdeal.com
- shopclues.com
8. Kitchen and Home Furnishing
The recent trend of home furnishing has increased the demand for kitchen and home furnishing décor essentials. The increased demand for kitchen and home furnishing products has increased the sales and prices of them. The online stores provide home décor, kitchenware, and furniture. The innovations and shifting towards change is the reason behind the boom in the online home furnishing industry. Bedroom and dining room furnishing to outpace the consumer interest in India and is continually improving at a rate to 6 to 7% year-over-year. Here is a list of the market leaders in the Indian furnishing industry.
- pepperfry.com
- urbanladder.com
- ikea.com
- fabfurnish.com
- shopclues.com
- amazon.in
9. Handmade goods
The selling of custom made handicrafts has created an increment in the eCommerce sale of India. Indian handmade goods are known for their traditional value, aesthetics, and beauty. The personally carved handmade good and handicraft products do not just serve as souvenirs but also as home décor essentials. Here is a list of the top market leaders of the handmade goods industry.
- craftsvilla.com
- etsy.com
- madeitmyself.com
- kraftly.com
10. Books
Books are an ocean of knowledge. For those ardent readers buying books is sheer joy. But when it comes to buying books from the shops, then it is time-consuming. To obtain a book from the store, the reader must first locate the seller and then purchase the book. However, making the process easier for the readers is an eCommerce platform that has given rise to online bookstores. The people can easily buy educational fictional and reference books of International and Indian authors from the online book platforms. Buying books online provides the benefits of saving money, energy, and time. The online bookstores offer discount coupons that one can redeem during the purchase and shipping of the products. Here are the top market leaders in the book store industry.
- Amazon
- Flipkart
- Indiabookstore.net
- Bookswagon.com
- Snapdeal
11. Sporting goods and Fitness Equipments.
A special mention of the products making up for your fitness and health in day-to-day life is a must. Goods requirement to compete across various Sporting tournaments have been raising again. Counting in the importance of fitness, fitness equipment as well have been in great demand. Not only including the sportspersons, but the common people also have been indulging more and more in maintaining their fitness.
Given a notice as Gyms and fitness centers have been under temporary closure amidst the pandemic situation everywhere, people have been purchasing various equipment online to train themselves indoors and maintain good fitness.
Here are the top market leaders in sporting goods and fitness equipment industry.
- decathlon.in
- khelmart.com
- Amazon
- Flipkart
- Snapdeal
Are you planning to start with the e-commerce business? Looking to collaborate with e-commerce retailers in India? Reach out to us at exportsconnect.com by filling in the form. We have a list of the leading with e-commerce retailers in India that you can collaborate with for business expansion.
