India is a developing country that is involved in the production of several commodities. The Made in India products contribute 1/4th to the Indian economy. Right from the manufacture of healthcare products. Cosmetics to electronics, the country has successfully trudged into the production of several essentials. However, the swadeshi products are overshadowed by international commodities. The global products and brands steal the limelight in the market. Studies have found that products from leading global brands dominate the Indian market.
With the recent controversy with China, the Indian government has emphasized the need to boycott Chinese goods and opt for swadeshi products. The Make in India campaign by the Indian government has given the Indian brands to rise and shine. Under the Make in India banner, the Indian government has launched several swadeshi products. The Make in India campaign has laid focus on the development and promotion of swadeshi products that fall under these 25 sectors of the economy. These 25 sectors of the economy are as follows:
- Automobile components
- Defense manufacturing
- Defense exports
- Electrical machinery
- Electronic systems
- Food processing
- Information technology and business process management
- Media and Entertainment
- Oil and gas
- Port and shipping
- Renewable energy
- Roads and highways
- Space and astronomy
- Thermal power
- Textiles and garments
- Wellness and Healthcare
Due to the ongoing pandemic situation, the Indian economy witnessed a downfall. To stabilize the Indian economy, PM Narendra Modi had addressed the nation with the emphasis on Atma Nirbharta. In the address, the PM focused on the importance of the local economy and gave the catchphrase “BE vocal about local,” which highlighted not only using but also endorsing and promoting the locally made and locally sourced products. The PM cited the example of using Khaadi a few years back, which led to the revolution in the Indian handloom sector, making Khaadi break all-time sales records in India and become a highly exported commodity. The Pm’s address gave rise to the Swadeshi Movement 2.0. Here is a list of the top crowdsourced Made-in-India products and brands for 2020 that have garnered much attraction.
1. Bira 91 for beer
This home-brewed beer brand has emerged as the leading name in the alcohol industry. Bira is considered as the favored beer over its misnamed counterpart Corona Beer. Beer is known for the production of flavored rice and wheat beer. Apart from Bira, there are several other Indian alcohol brands such as Old Monk, Amrut, Kingfisher, and Royal challenge, which ace at the game. The IMFL tags at the country’s bars carry more nationalistic sentiment than ever and have boosted the sale of Indian alcohols after the lockdown lift.
2. Mysore Sandal/ Medimix/ Patanjali soaps
The Indian bathrooms, unlike the earlier times are now awash with Indian soaps and personal care products manufactured by FMCG biggies like Unilever and P&G sectors for over a century.
The rise of the make-in-India
the campaign has increased the demand and market share of the 100% Indian soap brands such as Mysore, Sandal, Medimix, Chandrika, Patanjali, Cinthol, Margo, and several more. Brands like Patanjali are known for the production of herbal and aromatic soaps.
Over time Indian textiles have emerged as a powerhouse capable of producing a million tonnes of garments annually. The textile production in India has given rise to the undergarment industry. Currently, the Indian undergarment industry in India is worth a sum of 19,950 crores, but the industry is mostly dominated by foreign brands like Jockey, Enamour in tier 1 cities. The made-in-India innerwear brands like Rupa, Dollar, Lux, and local brands under the lingerie-e-tailer Zivame. The make in India campaign has given rise to the demand of the Indian undergarments.
4. Allen Solly/ Van Heusen/ Peter England
Much to the astonishment, the foreign-sounding brands doing well in both the Indian and International markets are Indian brands owned by the retail giant Madura Fashion and Lifestyle under the Aditya Birla Conglomerate. The brands can give fashion brands such as United Colors of Benetton, Zara, and H&M a run for the money. Departmental store chains like Fashion run some other clothing brands leading the game by Big Bazaar, Reliance Retail, and LandMark Group.
Lakme is the leading cosmetic brand that has earned much acclaim for its products.
Lakme was started in 1952 as a 100% subsidiary of Tata Oil mill. With its 70 years of existence in the industry, Lakme has given international brands like Mac, Revlon, Maybelline, and L’oreal a run for the money. Ace designer Manish Malhotra launched his brand of makeup and skincare products under the name MyGlamm which claims to be proudly made in India.
6. Himalaya/Lotus/ Biotique
The Indian skincare brands like Himalaya, Lotus, Shahnaz Hussein, and Biotique have become prominent names in the skincare industry. These Indian skincare brands have become prominent names in the indigenous skincare industry. The brands work towards incorporation the principles of Ayurveda and traditional Indian skincare recipes in the formulation of the products. The skincare market has an influx of exotic skin brands such as The Body Shop, L’oreal, Garnier, and brands under the American P&G umbrella that have given a tough competition to the Indian brands.
7. Café Coffee Day
The café coffee day is synonymous with coffee production in India. The coffee shop is the pioneer of the cafes in India. However, the homegrown brand has lost its charm to competitor brands like Starbucks, Costa Coffee, and Mcdonalds. India has seen a surge in the plethora of local coffee roasters and brands like Third Wave Coffee roaster, Blue Tokai, KC Roasters that are reclaiming and tapping the urban coffee market in India. The launch of the refreshing drinks by Café Coffee Day has aided the brand in recovering its lost charm.
8. Tata and Mahindra
In the complex and competitive industry, the locally made products compete with foreign assembled products.
The Indian automobile brands like Tata, Bajaj, Mahindra, TVS are still battling to establish themselves leaders in the automobile industry. The components and R&D of the brands may be foreign-sourced, but the production remains within India. The profits earned by the automobile industry form a large part of India’s GDP. Even popular bikes like Royal Enfield and Bullet are made in India as they are owned by the Indian automobile brand Eicher Motors.
9. Maaza, Frooti and Paper Boat
Homegrown drink brands like frooti, Maaza, and Paper Boat have become a replacement for the soft drinks like Coke and Pepsi. The homegrown brews are giving a tough fight to Foreign beverages.
10. Amul and Britannia
Amul, the 75-year-old Indian dairy brand, has established itself as the dairy industry leader and continues to rule the game. Under Amul and Wadia group Britannia banner, more than 500 brands line up in the dairy products shelves in the supermarkets today. Indian dairy brands have successfully overruled foreign brands like Danone and Nestle. Even in the regional leaders like Mother Dairy, Nandhini and Saras have emerged in the dairy segment to bring about a change in the dairy industry.
11. Nirma washing powder
Popular washing detergents like Surf Excel, Tide, and Ariel have though, are produced in the Indian factories and employ the Indian workforce, yet they cannot be considered Indian brands wholly as they make use of different ingredients. The detergent brands which are entirely Indian are Gujarat based Nirma and Ghadi detergent.
However, the detergent industry is yet ruled by foreign brands, and Indian brands strive to compete against them.
12. Made in India mobiles
The Indian smartphone industry is dominated by international biggies like Korean brands such as Vivo, OnePlus, Samsung, and Chinese brands like Xiaomi. Giving competition to the biggies are the Indian smartphone brands such as Micromax, Lava, Karbonn, Xolo, Intex, Spice. However, due to the lack of availability of the latest technology in Indian smartphones, Indian brands have failed to attract much attention. India has a large population, and the country is considered amongst the most prominent smartphone markets. Keeping this in mind, international brands like Xiaomi manufactured the phone Redmi in India, which falls in line with the Indian people’s budget. Luxury cellphone giant Apple announced last year that it would be setting up its factory in Tamil Nadu to amp up the complete production in India. Even OnePlus launched its new model, OnePlus seven, that was manufactured in its Noida plant.
13. Airtel, Jio
India is considered as the biggest market for smartphones. The rising demand for smartphones has given a boost to the Indian telecom industry. The Indian telecom market is now ruled by Jio, which is a venture of the Reliance group. Jio is followed in line by Airtel and BSNL. The Indian telecom brands have given foreign telecom brands like Vodafone a run for the money.
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